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Sunday November 20th 2011

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UK Express Newspapers moved into Casino Business

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British tabloid Newspaper Daily Express, has signed an exclusive white-label deal with CAIgames.com, the online gaming platform of Casinos Austria International, under this deal the Daily Express, the flagship title of Express Newspapers with a daily circulation of some 700,000 readers will be powered by a new online casino offering in UK.

The Daily Express Casino Service, express-casino.com, operated by Caigames.com – the online gaming wing of the casino operator. It includes a a range of slot machine, video poker, jackpot and instant games.

Under the deal Express Newspapers has agreed support the new casino with advertising and editorial promotional support in print and online.  It also offers users the opportunity to participate in unique promotions with land-based operations in the Casinos Austria International network around the globe.

The opening promotion will be with Casino Semiramis in Cairo, Egypt. The lucky winner will enjoy a long weekend at the 5-star Semiramis InterContinental Hotel with a range of great excursions and a superb casino experience.

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